IPC Publishing House Case Study

IPC Media is a leading UK consumer magazine publisher. Almost two in every three UK women and over 44% of UK men read an IPC magazine. That's almost 26 million UK adults.
IPC's diverse print and digital portfolio offers something for everyone. Our 80 magazines include What's on TV, Pick Me Up, Woman, Now, Marie Claire, In Style, Woman & Home, Ideal Home, Nuts, Wallpaper*, Country Life, The Field, Rugby World, Practical Boat Owner and Look, our latest high street fashion and celebrity weekly. Our digital properties include NME.com, the third largest commercial music website in the UK and housetohome.co.uk, the UK's first homes portal. IPC’s brands are very simply at the heart of the UK's cultural life.

NME Magazine
NME is a British weekly music magazine. Featuring agenda-setting news, the UK's most comprehensive gig guide, definitive reviews of the week's hottest gigs, tracks and albums, and fiery comment from the nation's most opinionated writers, it's the essential guide to the week in music.
Arctic Monkeys, The Smiths, Klaxons and Oasis were all introduced to the world via the pages of NME, while in recent months we've given Pete Doherty a lift home from prison in our car, inadvertently made Noel Fielding cry in the middle of an interview, and exclusively broken the news of Blur's reunion before anyone else.
NME comes out every Wednesday, is priced £2.30 and is available in all good newsagents.

Look Magazine
The magazineLaunched in February 2007, Look is the fast-paced, glamorous, glossy high street fashion and celebrity weekly for young women. It has a unique mix of up-to the-minute affordable fashion, high street shopping advice, celebrity style and news, coupled with thought provoking real life. Look is the accessible, must-have glossy weekly high street fashion bible. Published weekly, it’s available for the bargain price of £1.50.

Audience Profile

NME.COM is Europe's biggest and most viewed music website. It has earned worldwide respect for its rock music news and features, which are updated around the clock. With 1.3 million unique users generating over 13 million page impressions nme.com is the U.K.'s premier music content website. It offers unparalleled access to an affluent young audience and a unique opportunity to communicate with them in an environment that they relate to and return to frequently - 63% visit the site weekly or more frequently*. The nme.com audience is made up of key demographic groups that can be difficult to target through other media:

65% Male*
50% 16-24*
23% 25-34*
79% ABC1*

Our readers are passionate about music and as a result of their close relationship with the site content they are far more responsive to advertising. Whether they are more positively disposed towards brands that they see as supporting their favourite site or accessing advertising that they see as particularly relevant to them and their lifestyles they are 33% more likely than average to have taken action as a result of seeing an advertisement on the site.

Plan of Front Page and Double Page Spread

The front cover has the magazine name clearly taking up the top of the page, with the image of the band as the main feature slighty covering the name. The band name is stamped across the photo along with the logo. The circles contain other information about what's in the magazine along with the strip at the bottom with shows what other artists are featured along with an image.

This double page spread has the band name in bold at the top left hand corner, then some images of the band doing various things not quite sure yet. Then the text will talk about whats going on in the pictured and about the band.

My contents page will be kept pretty simple, it's there to just give information across about whats in the magazine. It will contain images of other artists which feature in the magazine. I plan to feature a female artist and images of guitars.

Questionnaire Evaluation

In conclusion from these pie charts i found out that mainly images and bright colours attract people to a magazine. So i need to bear this in mind when making my magazine front cover. Also people are interested in getting free stuff along with the magazine.