Setting: this magazine cover has various settings which gives examples of some of the things the university has to offer. It shows some of the grounds and hoe they seem to be improving it which gives us a feeling that they want to make the university a better place. The images connote the working ethos of the uni, by showing pictures of people achieving their goal by graduating. The image of the group with their arms round each other show that they are a close group and all get on, maybe also telling us that when they leave they will still keep in contact with friends they have made. There isn’t really a lot going on around the cover which shows that they want us to focus on the pictures mainly to give us a visual idea of the university. From what I can see the photo underneath the graduates seems to show people at work on either reconstructing the building, or some teamwork activities they might do.
Costume: the woman in the bottom left seems to be wearing something she has made or maybe to prom, but it seems very elegant. She might even be going up to present or receive an award which tells us that the university praises hard workers and make sure that the students know that all the work they are putting in is worth it. The traditional graduation costume is shown which tells us they stick to tradition.
Props: The only prop really used in this cover is the graduation outfits again to show they stick to tradition and are high achievers. There aren’t a lot of props used maybe because they don’t want to give a false image on the university, but to show that it is mainly a working environment where people go to get their degree and leave. Also they might not show specific props e.g. lab equipment etc because they might not specify in a certain subject, but do a range of degrees.
Lighting: the black background focuses our eyes on the pictures and nothing else and in contrast to that the pictures are quite bright to stand out from the background. The low key lighting in the bottom left picture sort of merges with the background, almost blocking out the background of the actual picture. This is probably to emphasize what the woman is doing. None of the students really seem to be alone which connotes a close working environment which seems to focus on everyone instead of certain people, so the magazine can appeal to a variety of students.
NVC: the whole cover is non verbal communication, there is hardly any writing on it at all apart from the university’s name. This might have been because they made a questionnaire and learn that more people would buy the magazine if it had images rather than words. On the other hand the publishers might have thought that the university could be summed up better in images rather than words. There isn’t a balance between words and images so maybe that’s why the images tell the story about the university and what’s on offer.
Anchorage: The images draw your attention to the magazine, but there isn’t really a lot telling us what the magazine is about or what you may find it, so you would actually have to buy it to find out what’s in it, which may have been one of the reasons they didn’t include words on the front mainly to get people to buy it to actually read it.
Font Type: There isn’t a lot of font to analyse apart from the title. It seems quite a traditional font which connotes a traditional university. The fact that it’s white on a black background works well because it makes it stand out. The word ‘magazine’ and the date of issue ‘summer 2000’ seem to blend in more with the background maybe not seen as important as the rest of the information or maybe just to focus on the title and the images being used.
Costume: the woman in the bottom left seems to be wearing something she has made or maybe to prom, but it seems very elegant. She might even be going up to present or receive an award which tells us that the university praises hard workers and make sure that the students know that all the work they are putting in is worth it. The traditional graduation costume is shown which tells us they stick to tradition.
Props: The only prop really used in this cover is the graduation outfits again to show they stick to tradition and are high achievers. There aren’t a lot of props used maybe because they don’t want to give a false image on the university, but to show that it is mainly a working environment where people go to get their degree and leave. Also they might not show specific props e.g. lab equipment etc because they might not specify in a certain subject, but do a range of degrees.
Lighting: the black background focuses our eyes on the pictures and nothing else and in contrast to that the pictures are quite bright to stand out from the background. The low key lighting in the bottom left picture sort of merges with the background, almost blocking out the background of the actual picture. This is probably to emphasize what the woman is doing. None of the students really seem to be alone which connotes a close working environment which seems to focus on everyone instead of certain people, so the magazine can appeal to a variety of students.
NVC: the whole cover is non verbal communication, there is hardly any writing on it at all apart from the university’s name. This might have been because they made a questionnaire and learn that more people would buy the magazine if it had images rather than words. On the other hand the publishers might have thought that the university could be summed up better in images rather than words. There isn’t a balance between words and images so maybe that’s why the images tell the story about the university and what’s on offer.
Anchorage: The images draw your attention to the magazine, but there isn’t really a lot telling us what the magazine is about or what you may find it, so you would actually have to buy it to find out what’s in it, which may have been one of the reasons they didn’t include words on the front mainly to get people to buy it to actually read it.
Font Type: There isn’t a lot of font to analyse apart from the title. It seems quite a traditional font which connotes a traditional university. The fact that it’s white on a black background works well because it makes it stand out. The word ‘magazine’ and the date of issue ‘summer 2000’ seem to blend in more with the background maybe not seen as important as the rest of the information or maybe just to focus on the title and the images being used.
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